Healthier Partnerships Program

Support your club with values-aligned sponsorships

Looking to build sustainable partnerships with local businesses that align with your club’s values? Our free, 1-on-1 support can help your club develop meaningful sponsorships that promote health and wellbeing while ensuring long-term success.

Why It Matters

We all want our club members, especially children and young people, to be in an environment that promotes positive health and wellbeing messages. In a world where gambling, alcohol, and unhealthy food and beverage businesses increasingly target community sports clubs to promote their harmful products, navigating alternative partnership options can be challenging for local clubs. We support clubs forming values-aligned partnerships that enhance reputation, increase funding, and strengthen community impact.

How We Help 

Local sports clubs are more sustainable when they partner with businesses that share their values. However, we understand that it’s not usually viable for clubs to end their agreements with existing gambling, alcohol and unhealthy food and beverage partners altogether. Our support is tailored to each club, with individual advice that meets your unique circumstances. 

Through Vicsport’s Healthier Partnerships program, we provide tailored support to clubs and associations in Cardinia Shire, the City of Casey, and the City of Greater Dandenong. 

We can help your club or association to: 

  • Identify values-aligned partners 
  • Determine your club’s assets  
  • Create effective pitch decks and partnership proposals 
  • Develop a Healthy Partnerships policy  
  • Enhance existing partnerships 
  • Boost confidence in establishing partnerships 

What Are Values-Aligned Partners?

Values-aligned partners are businesses that share your club’s values and do not primarily profit from gambling, alcohol and unhealthy food and beverages. Their products and services may also directly promote health and wellbeing. Examples include: 

  • Trades – electricians, landscapers, plumbers 
  • Health providers – dentists, podiatrists, massage therapists 
  • Sport and recreation – gyms, bowling, rock climbing 
  • Retailers and services – sports equipment, hairdressers, accountants 

Benefits of Values-Aligned Partnerships

  • Creates a healthier club environment 
  • Reduces exposure to harmful marketing, especially for children and young people 
  • Strengthens community engagement and club reputation 
  • Increases membership and funding sustainability 
  • Supports local businesses. 

Find Local Businesses

Explore these directories to identify potential partners: 

  • City of Greater Dandenong – not yet available as of 2025.

Upcoming Events

  • Coming soon 

Get Involved

The 2025 intake for expressions of interest has now closed. Clubs will have the opportunity to apply again in early 2026. 

Contact Us 

For general inquiries, contact our team: leona.kosowicz@monashhealth.org

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